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Market Research

Unlocking the key to informed, innovative solutions

Market research can be an innovative tool in the acquisition toolbox, leading to amazing results that clients could never anticipate.

  • How will you conduct the most effective market research, beyond RFIs and Sources Sought notices?
  • How do best-in-class organizations meet needs similar to yours?
  • What communications can you have with vendors at various stages in the acquisition process?

Market research is the process of collecting and analyzing information to maximize reliance on the commercial marketplace and benefit from its capabilities, technologies, and competitive forces in meeting agency needs.

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ASI will work with you to explore what is truly possible in the marketplace and how to glean the best value. We will help you leverage FAR Part 10—and maximize its value—in a manner tailored to your specific acquisition. Our approach emphasizes communicating with potential contractors early in the process, developing relationships, and talking with others—beyond potential contractors—to gain an understanding of the “art of the possible” relative to your requirement. We look not only at the private sector, but also at fellow agencies, to explore potential solutions and areas of cross-agency cooperation.

Market Research is the process of collecting and analyzing information to maximize reliance on the commercial marketplace and to benefit from its capabilities, technologies, and competitive forces in meeting an agency need.