Design Thinking Solutions

Co-creating unexpected solutions to wicked problems

  • Have your improvement efforts reached a brick wall? 
  • Are your customers stretching the capabilities of your team?

ASI uses design thinking to help you find new perspectives, break with convention, and implement new practices that produce positive results.

We help you build cross-boundary and multi-disciplinary teams and unleash them from the constraints of the status-quo to build empathy, define the problem, ideate possible solutions, prototype a select few, and test with customers for fast feedback. We help your team understand the process, engage important outside stakeholders, hear and share candid perspectives, share “crazy” ideas, and keep sights set on the larger shared purpose they proudly serve. Our design takes teams out of routine problem solving and linear, analytic thinking to a more intuitive and spontaneous approach.   

The solutions you realize will be distinctive, unexpected, and unconventional. They will also be more viable, meet less cultural resistance, and hold a strong emotional appeal to all involved.


Design Thinking employs intense collaboration among diverse experts to understand problems and test novel solutions through the eyes of their customers. For more than a decade, it has been cited as a key methodology used by innovation exemplars like Apple, Cirque du Soleil, and Procter and Gamble to create wholly unexpected and emotionally magnetic products, services, and processes. ASI plans and facilitates design thinking workshops that challenge, engage, and focus participants to get “out of the box” and “down to business,” simultaneously.

A Proud Example:   ASI’s venerable “Seven Steps to Performance-Based Acquisition,” which redefined the work, workforce, and workflow by which approximately half of the US federal budget is invested each year is one notable example of a novel solution arising from a design thinking approach. Later adopted as the standard by the US Government, it remains the definitive outcomes-based acquisition protocol.